Our Services

Our
Services

INTEGRATED MARKETING COMMUNICATION

Integrated Marketing Communication is about presenting a consistent brand image through multiple channels and touchpoints. It’s about aligning brand cues and messaging to constantly reinforce the same themes and ideas no matter what platforms customers use or engage with throughout their journey, whether it’s via advertising, influencer marketing, social media, digital marketing, media relations, events, or direct mail.

Release CAMPAIGNS

RKP’s seasoned team of entertainment marketers hail from major Hollywood and Independent studios and globally renowned agencies. Over the years, we’ve implemented released campaigns for hundreds of theatrical and home entertainment titles. We work closely with in-house PR teams and filmmakers to develop strategies to reach consumers via publicity, special events, and promotional opportunities.

broadcast publicity

Television, radio, and podcasts are all mass media outlets reaching millions – a significant opportunity to broaden the reach of a campaign. RKP’s team of broadcast media experts have superior knowledge of the broadcast media landscape and long-standing relationships with national and regional outlets. We also specialize in Satellite, Radio, and Virtual Media Tours, offering effective and cost-efficient solutions to gain maximum exposure that meets client goals and budget parameters.

PERSONAL PUBLICITY

At RKP Media, we work alongside a talented stable of actors, filmmakers, musicians, athletes, and entrepreneurs to shape their public perception, ensure their image remains positive, and elevate their profile via broadcast, print, and digital media. We manage incoming and outgoing media communications and seek out press opportunities that will forward a client’s career and deliver maximum results.

UNIT PUBLICITY

An RKP Unit Publicity Team works closely with content creators to help develop, organize, and produce promotional materials as well as execute PR activities on set, providing early branding and recognition for a film or television project. Our primary focus is to generate valuable media and marketing assets during principal photography – opportunities that simply cannot be re-created once production wraps.

CELEBRITY ENGAGEMENT

Leveraging star power can be an extremely effective marketing tactic to generate excitement and maximize brand awareness. We have years of talent booking experience and extensive relationships with agents, managers, publicists, and talent. We work with renowned global brands on celebrity engagement initiatives and guide the process from start to finish, including ideation, identifying celebrity talent, outreach, negotiating contracts, exploring value-added opportunities, managing talent, creating messaging, and disseminating approved assets to media.

MEDIA TOURS

satellite
media tour

Whether it’s atop the Empire State Building or in a New York, LA or London studio, RKP will execute a SMT that fits your brand and highlights your message. SMT would originate from an RKP preferred studio in New York, Los Angeles or London or remote location and include a mix of national and top tier regional outlets.

SMT services include:

Drafting an interesting and newsworthy media advisory
Targeting and pitching appropriate stations and/or networks
Coordinating SMT schedule
Hiring and supervising all technical and creative personnel

Studio booking and on-site logistics
Remote location scouting and crew
Set Design and Layout
Satellite coordinates and uplinks
Interview air-checks

Final  broadcast usage report
B-Roll package for stations to supplement story available, for additional cost

virtual
media tour

A Virtual Media Tour (VMT) conducted remotely via Zoom, Skype, or other video teleconferencing platform, across various broadcast mediums, including TV, Radio and Podcasts.

radio
media tour

A Radio Media Tour (RMT) is a series of interviews between your client and hosts at networks and stations across the country during high audience drive-time hours. It’s one of the most cost-effective tactics in terms of reach, network penetration and targeting audiences.

ground
media tour

Looking to reach top markets or only those few markets that are meaningful for your brand? A Ground Media Tour (GMT) – when your spokesperson is physically available for in-studio or local interviews – targets all media (broadcast, print, digital) and influencers in desired markets. Our Media Specialists would coordinate all aspects of the GMT, including logistics and staffing.