LUX* South Ari Atoll Resort

OSCAR WINNING ACTRESS NAOMIE HARRIS VISITS THE MALDIVES 

To showcase the beauty of the luxurious resort, Niyama Private Islands Maldives, RKP was challenged with executing a celebrity activation to raise awareness of LUX* South Ari Atoll in the Maldives and showcase the beautiful property that would generate offline and online media coverage in the US and UK and across social media.  

RKP secured Oscar winning actress, Naomi Harris (Moonlight, Bond Skyfall), negotiated geotagged social media posts across Facebook, Instagram, and Twitter, and a 2-hour photo shoot at various locations around the resort.  

Naomie’s trip resulted in 25+ social media posts by Ms. Harris and exclusive photo placements in the client’s top 2 media targets, PEOPLE Magazine and UK DAILY MAIL (combined 5m impressions).