LUX* South Ari Atoll Resort

OSCAR WINNING ACTRESS NAOMIE HARRIS VISITS THE MALDIVES 

RKP was challenged by LUX* South Ari Atoll, a luxurious, 5-star Maldivian resort, to execute a celebrity-driven campaign targeting consumers in two key markets, the US and UK.

RKP secured Oscar winning actress, Naomie Harris (Moonlight, Bond Skyfall), for the activation, including geo-tagged posts pushed across her Facebook, Instagram, and X accounts, and a 2-hour photo shoot at various locations around the resort.  

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Naomie’s trip resulted in 25+ social media posts by Ms. Harris and exclusive photo placements in the client’s top 2 media targets, PEOPLE Magazine and UK DAILY MAIL (combined 5m impressions).