Amgen/Pfizer

PHIL MICKELSON ANNOUNCES PSORIATIC ARTHRITIS DIAGNOSIS

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When golf champ Phil Mickelson’s medical diagnosis of psoriatic arthritis was announced, RKP was tasked with securing one major US media outlet to tell Phil’s story and raise awareness for the illness. ​

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RKP leveraged its extensive rolodex and secured a cover story and a five-page inside feature in PARADE Magazine (Readership: 22m). The sit-down interview and three-hour photo shoot took place at Torey Pines Golf Course in San Diego.

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The magazine touts an average weekly readership of over 33 million in the United States with an additional pass-along circulation.